Apr 13 2024, 09:49
How BCCI won, Indian economy gained INR22,000 crore from Cricket World Cup 2023:
Virat Kohil after scorinig a century at Wankhede Stadium on November 15, 2023, in Mumbai india.
Amid the heartache of India's loss in the finals, ICC's coffers are overflowing with financial triumph. BCCI is one of the key stakeholders in the framework. As of March 2022, it had revenues worth IND4, 360 crore and has now secured a significant portion of its earnings via ICC's annual revenue share. So, how it really works? Let's analyse the economics.
Cricket captivates every gamut of emotion in India a country where it is not just a sport but a religion. However, from fan frenzy and stadium roars, it also influences the economic scores.
If BCCI (Board of Control for Cricket in India) was a listed company, chances are that fund managers would have called it gold. The company would have been a part of the Nifty 50 Index with a market capitalisation of around INR1.3 lakh crore (based on a price/sales ratio of 30x for FY22). That is closer to the likes of Tata Consumer and Britannia Industries. Revenues for FY23 are not available on its website. But if we value it at FY24 revenues, which is estimated at around INR6,800 crore (25% growth annually including earnings from the World Cup), then BCCI could be valued at INR2.04 lakh crore or as big as Mahindra & Mahindra.
For the year ended March 2022, BCCI had total revenues of INR4,360 crore (with Indian Premier League or IPL contributing 51% and 28% coming from media rights).
Over the past 10 years till FY22, the total revenues are up 18% annually. But the real growth has come from the media rights, which is up 26% annually. In fact, for any sport body across the world, media rights are the real money spinner and BCCI happens to be a leading body. This revenue stream will only grow.
Amid the heartache of India's loss in the finals, the ICC's coffers are overflowing with financial triumph. The ICC Men's Cricket World Cup 2023 has elevated the game beyond mere entertainment, solidifying its status as a global financial juggernaut.
In 2019, the World Cup held in the UK yielded an economic impact of more than GBP350 million. Fast forward to 2023, Bank of Baroda, a financial institution, projects that the event will infuse a staggering USD2.6 billion (approximately INR22,000 crore) into India's economy.
Stocks directly or indirectly associated with the Cricket World Cup 2023 have experienced robust momentum. Notably, six stocks Zomato, Interglobe Aviation, RadicoKhaitan, United Breweries, United Spirits, and Samhi Hotels - have outperformed the Nifty 50.
The India versus Australia finals at the Narendra Modi Stadium in Ahmedabad made new records. As per the ICC media release, the figure of over 1.25 million fans is a new benchmark in the history of cricket, surpassing the attendance figures of any other ICC event.
source: et
Apr 13 2024, 10:50