Sep 19 2023, 10:28
PhonePe's Stock Broking:
PhonePe announced that Share Market will provide quantitative research, a reliable tech platform, and competitive pricing, thereby fostering a customer-centric investing journey geared towards wealth creation.
Indians have taken to equities like never before. During the same period, more Indians have invested in the stock market through mutual funds.
Even listed firms like Angel Broking, ICICI Securities and IIFL are not behind.
Terming the new entrant PhonePe’s foray into stockbroking as a bold move, Shrey Jain, founder and CEO, Sasonline – a niche discount brokerage house serving over 55,000 professional traders over the past decade – said, “Indian stock brokerages have been in the consolidation mode for over a decade with the advent of technology, coupled with increased number of discount stock brokerages.”
“For players such as PhonePe, they can introduce broking services to their existing clients. It is like expanding the bouquet of offerings. There’s not much downside risk in adding a new venture,” says Nitin Kamath, CEO, Zerodha, India’s largest discount brokerage firm.
Paytm launched Paytm Money in 2019 but was viewed by Kamath as a threat back then.
"The industry is very underpenetrated, and there is room for new players too," says Dinesh Thakkar, CEO of Angel Broking.
Thakkar believes the cost of acquisition of new clients is justified when one considers the lifespan of trading.
source:et
Sep 20 2023, 08:51