Apr 01 2024, 07:26
Tapping into senses, not just taste: Indri, and other India-made single malts get global honours.
Piccadily Distilleries single malt brand Indri has won the Double Gold Best in Show' in the Malt. Peated. category at the US-based Whiskies of the World Award. Apart from Indri, there were four other Indian spirits that received top honours. For long, not known as a country having its own premium alcobev brands, India has surely come a long way.
The first sip tastes like heaven. The second one takes you there.
That's mostly true with most of the spirits but a good whiskey, especially a single malt, is an experience which touches all five senses. And some of the best-in-class are India-made, a fact proven on the global stagel
Indri Diwali Collector's Edition 2023 Single Malt, by Haryana-based Piccadily Distilleries, has won the "Double Gold Best in Show" in the Malt: Peated category at the US-based Whiskies of the World Award.
Since the win, the company's share price has increased from INR45.25 as on January 10, 2023, to INR263.75 on January 5, 2024.
"The liquid is really good. In Gurugram where retailers generally have their own MRP, and only the MSP is set by manufacturers, the price of the bottle skyrocketed after the social media frenzy around it winning the award. I tried, and am happy to say, it's a great whisky," says Vikram Achanta, founder, Tulleeho, a Delhi-based beverage training and consulting firm.
Clearly, while the Indian population preferring the value segment holds the majority of the demand, there is slow change among those who prefer a quality drink over drinking too much. Could this be the decade where Indian whiskies enjoy the global limelight like their Japanese counterpart?
source: et
Apr 02 2024, 09:03