Mar 03 2024, 10:06
Ultra rich chase Rs 1 crore-plus supercars on luxury drive:
Auto makers shift into overdrive as demand for top-end vehicles grows, fuelled by younger population; JLR models leading race
Carmakers such as Mercedes, BMW, Audi and Toyota rolled out eight new models with eight- figure price tags in 2023, taking the number of such models in the country to 31, according to data collated by Jato Dynamics. The data does not include models from super-luxury carmakers such as Rolls-Royce, Bentley, Lamborghini, and Aston Martin. Carmakers said increased wealth creation, particularly among younger people, is driving the increasing demand for top-end vehicles, or TEVs.
Luxury carmakers are increasingly rolling out models priced north of Rs 1 crore as the country's growing ultra-high net worth (UHNW) population seeking discerning experiences snap up such supercars like never before.
Carmakers such as Mercedes, BMW, Audi and Toyota rolled out eight new models with eight-figure price tags in 2023, taking the number of such models in the country to 31, according to data collated by Jato Dynamics.
The data does not include models from super-luxury carmakers such as Rolls-Royce, Bentley, Lamborghini, and Aston Martin.
Carmakers said increased wealth creation, particularly among younger people, is driving the increasing demand for top-end vehicles, or TEVs.
It is a global trend that is becoming more visible in India currently, they said.
"Our customers are increasingly preferring higher spec and topend vehicles which are priced Rs 1.5 crore and above," said Santosh Iyer, managing director and chief executive of Mercedes Benz India, which has 10 models priced above Rs 1 crore, up by two models over 2022.
Amongst the highest selling super-premium cars in 2023 were the Land Rover Range Rover priced at Rs 4.17 crore, with a sale of 43 units, and the Land Rover Defender priced at Rs 2.34 crore with a sale of 40 units, data collated by the automotive market research firm showed.
source:et
Mar 03 2024, 10:41